Team: We're geeks and proud of it.

Passionate about UX: 

Our philosophy is to create an experience so seamless and effortless that users don’t notice the usability.  They notice the features and content.

Focus on U! Users, Usability & You

Who we are

At Focus on UX!, we utilize the latest research in the fields of human-computer interaction (HCI), cognitive psychology, web design, and mobile to ensure that our interaction designs, wireframes, and usability recommendations are based on solid research, best practices and proven principles.

We employ a user-centered, data-driven, research-based approach. User experiences should be:  Easy. Intuitive.  Enjoyable.

We’re hiring.

Join our awesome team.

We are a small, but strong team of highly talented and extremely respected usability professionals.  We work collaboratively in remote locations and have the desire to exceed client expectations.  We believe in working together to continually do better and strive for exceptional client relationships.

We are passionate about user experience, if you are too, come and join us!

Learn more

Our team

Cari A. Wolfson

Principal User Experience Consultant

Kristina Sommer

User Experience Consultant


  • Phone: (850) 228-9168
  • Email:
  • Location: Edina, MN

Short Bio

Cari A. Wolfson is President of Focus on UX!, a user experience firm specializing in the design of digital experiences, including web, responsive design, and mobile applications.

With over 18 years of experience, Cari has an extensive background in usability, information architecture, and user experience.  She has worked with more than 30 different government agencies and programs to develop usable mobile and web systems.

Cari has an M.S. in Human Computer Interaction from Rensselaer Polytechnic Institute and a B.A. in Communications from Drake University.


  • Phone: (850) 339-8594
  • Email:
  • Location: Jacksonville, FL

Short Bio

Kristina Sommer is a User Experience Consultant at Focus on UX!  During the last 10 years at Focus on UX!, Kristina has lead a number of in-person and remote usability testing efforts across the U.S. and also in other parts of the world.

In addition to her extensive usability testing experience, Kristina also manages recruiting for Focus on UX!, and assists in activities such as content inventories, card sorting and analyses of testing data.  She has recruited more than 1,000 users (show rate 98%).

Kristina has a B.A. in Business Administration.

Copyright 2013 Focus on U!